Rawival
Raw Story
We are all craving for nature. Especially those who are wild spirited. Nature usually means ,,out of home”, but can we bring nature to our homes, here, in urban environment? We think, nature is inside all of living beings on Earth, just need a wakeup call.
All creatures, big and small, are created by one source: the nature. And we are not here to change what is already perfect, we are here just to enjoy them for who they really are.
RAWIVAL, the revolution in pet food industry, by its formula and ingredient quality required marketing approach following its core. And RAWIVAL is raw to the core. RAWIVAL is bringing pure nature to the urban environment, and so did we:
RAWIVAL is made with love and respect to the nature …
… so we showed love and respect to pet’s true nature.
That was the beginning of the raw story. But who are we exactly talking to? We are talking to pet owners who are more than just “the owners”, they are pet partners. While humanizing relationship with pets, people observe pet as their equal partner, with unique personality. That was crucial to understand to set the tone of voice.
Get in RAWIVAL world online,
and more information on the web site
Be part of RAW community on social media
For the partners, we told the story also on print
And we covered up the distributers …
