Nutrino Lab
Target group
Gen Z
The loneliness of all generation hard to create friends
The most depressed
Obsessed with trauma
Less confident generation
Constantly connected
Integrate AI in daily lives
Value direct communication, authenticity, relevance, self-care
Question rules and authority
The most educated generation
Obsessed with 80s
Key insight
World becomes more and more gray
Why has the world become so grey?
In every sense, visually grey, spiritually grey, emotionally grey. The air is polluted due to urbanization. Globalization caused loss of diversity and originality. Technology causes isolation and loneliness. People are isolated, overwhelmed with information, content and obligations.
In the endless ,,don’t-miss-anything” race we have missed some of the crucial things. Wellbeing. Health. Ourselves.
So we stoped for the moment.
We did our research among the target group.
The researchers say that millennials and gen z, the entire generation has the highest rates of anxiety and depression in the history of psychology.
And what was the first brand association? Colors.
Colors are symbols of diversity and richness of life of our planet. Colors impact on our emotions, while their absence can lead to sadness, apathy and depression. Colors are way to express our personality. Without colors we can’t see all shades of life. Everything in nature is colorful, vivid, energetic, always on the move. So is Nutrino lab.
Colors make things alive.
Colors make us full of life.
So we said: Color your day!
Key message
Color your day
Living in modern, fast, don’t-miss-anything times, people forget to stop and appreciate small things. Always on the go, never satisfied.
And everything comes from the inside. What we consume on a daily basis?
Fruit makes us happy. Nutrino Lab is the Formula to happiness. Happiness that is always inside the small things. Let’s celebrate small things, moments that move us and alive us every day.
Brand story
Life it’s not a race. It’s a beautifull journey made of little rewarding moments.
Nutrino lab is here as a colorful reminder to enjoy small things, to be playfull, because life is a lab and you are here to use your colors.
Whenever and wherever you are.
Nutrino lab is all about natturally good feeling.
We have spread good feeling on social media
Digital
Digital communication:
Koje si boje?
Nutrino strip
Cooperation with influensers
How do you color your day?
Gerila
Why so grey? Color your day!
And had some more fun communicating colors as product’s personality
That’s not all.
Nutrino lab is here to share colors and support talents and good ideas.
This is social lab club.
So we supported Mila, young artist in the beggining of her career, and we created song about the colors together.
Enjoy in ,,Color me” song and video, powered by Nuitrino lab