Younger than ever
Always new, always young, passionate, and curious… with a new vision but the best of the heritage of Let’s Play Together agency, created 25 years ago during a challenging period when Yugoslavia was falling apart. The agency was founded by a young, creative entrepreneur, an ex-Saatchi & Saatchi star, and a pioneer in the creative industry.
“Do the job we love with the people we love, and be proud of it!”
Nurturing talent
& innovation
LPT has been giving the first chance and developing some of the best talents in the industry: experts, communicators, innovators, creators, visionaries, and leaders. Through extraordinary projects and meaningful brands and campaigns, we have left marks in the industry, society, and culture, all still relevant today.
With the motto “be the boss to your boss”, everyone feels empowered to take responsibility and leadership and have a proactive role in creating the best working environment, having fun, and producing outstanding work.
Our leadership philosophy “Work all day, dance all night” has inspired a new generation of leaders who create joy in working and creating together.
Nurturing talent
& innovation
LPT teams have been awarded many times as the best teams worldwide for Coca-Cola, Allied Domecq, and many others. Our innovative approach, alongside an amazing list of clients, has paved the history of communication in the region, covering the “last years of the golden age of advertising.”
We were chosen to be one of the first Publicis partners, standing out among established agencies when Publicis started its world expansion. We became one of the most efficient, innovative, and creative agencies within the worldwide network, inspiring the new global strategic tool “La Difference.”
LPT took over the famous Saatchi & Saatchi license, from even more famous Dragan Sakan, the most prominent pioneer and visionary in the field.
We became one of Coca-Cola Company’s global creative agencies during 10 years of cooperation.
Cultural & Social
contribution
Yellow Cab
A free of charge cultural guide to counter the rising tide of turbo folk in an era when print media was declining, that we started to sell upon readers request to buy it on regular places.
RLN, Real
A platform connecting students with future employers.
Marketing Serbia
A platform for cooperation and industry knowledge sharing with experts, guest editors, and annual gatherings.
Support for Culture
From Belgrade Dance Festival to step on its feet when no many understood beauty and magic of contemporary dance, rejuvenated image of Belgrade Philharmonic and attracted younger audience, redesigned Oktobarski Salon, bring back young audience to the Museum of contemporary arts, Exit…
Kids Philharmonic Orchestra & Kids4Kids Foundation
A 17-year-old children’s regional cultural exchange program promoting classical music and the importance of playing instruments at an early age.
AFA, All for All
A nonprofit organization for female empowerment through innovation and technology, involving both men and women for almost 8 years to create a better, fairer, and more advanced society.
Looking to the Future
Let’s thank
all those incredible people who started and shaped their careers at Let’s Play Together, the experts who run the industry today.
Let’s introduce
our new talents and give opportunities to the young people whose time is yet to come.
Let’s remember
the best days of our industry and make them even better, together!
